October 16, 2013

Mark Edwards Worldwide Officially Opens

by Mark E.

mewbright

For Immediate Release

Mark Edwards
Mark Edwards Worldwide
Phone 773.336.2753
Fax 562.452.8465
Mark@MarkEdwardsWorldwide.com
http://www.markedwardsworldwide.com

Now Anyone Can Work With One Of America’s Leading Social Media And Online Innovators

Mark Edwards Launches Mark Edwards Worldwide To Advise And Create Extraordinary Online Presence For Clients

St. Louis, MO – October, 16 2013 – The world of Social Media and Online Presence continues to evolve, and one of the leading practitioners in that field is making his knowledge, innovation, and experience available to select publishers, brands, and entertainers. Longtime Online innovator Mark Edwards has reopened Mark Edwards Worldwide, his multi-disciplinary consultancy based in St. Louis, Missouri to assist partners refine their Social Media activities, grow their Online Presence across a myriad of platforms, and create highly effective Branded Content.

Edwards has long been known as the radio industry’s leading innovator in the Social Media space, launching one of the first websites for a radio station in 1992 and bringing Social Media and Online Presence into the branding of radio stations for nearly two decades with companies like Viacom, CBS, and Entercom. Most recently, he’s been working on the TeshMedia Group’s online activities supporting the nationally syndicated John Tesh Radio Show, Intelligence For Your Life, a new online and television version of the radio program, and updating the Tesh.com website and mobile applications for the needs of today’s mobile-based and online audiences. TeshMedia remains a client of Mark Edwards Worldwide.

Mark Edwards Worldwide has been a pioneer in the creation of Branded Content for entertainers, CPG companies, and a host of other clients, creating awareness and sales by integrating a selling message into online content on blogs, websites, and other platforms. As the lines between advertising and editorial content continue to blur, Mark Edwards Worldwide is prepared to show clients how to take advantage of the new world of sponsoring content. Maintaining a consistent online presence is one of the keys to an effective online strategy, and Mark Edwards Worldwide is working with numerous clients to make sure their messages are communicated in the best way for each platform they use since there is no such thing as “one size fits all” in the world of Social Media and Online Presence. Maintaining a targeted messaging plan on the right Social Media platform, Website, or Blog is a hallmark of the mission of Mark Edwards Worldwide.

With headquarters in St. Louis and plans to open offices in other cities in 2014, Mark Edwards Worldwide offers a complete suite of services to help publishers, brands, and others maintain an outstanding Online Presence. Mark Edwards Worldwide can be contacted at 773.33.MARKE (773.336.2753) or at http://www.MarkEdwardsWorldwide.com.

ABOUT MARK EDWARDS Mark Edwards’ career in content creation and broadcasting spans five decades, and almost every form of media. He reopened Mark Edwards Worldwide, the multi-disciplinary media consultancy he has operated since 2007, to work with selected clients on Social Media, Online Presence, and Content Creation projects. Among his national and local clients are his latest employer, the TeshMedia Group, nationally broadcast radio programs, award-winning musicians, bestselling authors, and medical professionals. Most recently Senior Vice President of Content Development for the TeshMedia Group and John Tesh Radio show, Edwards was responsible for all online and social network activity, including website, podcast and streaming audio creation, working on the company’s video and television projects, and leading the company’s push into the world of branded content and content marketing. His work touches almost every communications platform in the online and broadcast spaces. Edwards is a longtime award winning new media, online, and broadcast programmer, manager, and innovator. His quarter of century of programming top radio stations includes WLIT/Chicago, KOSI/Denver, KYKY, KEZK, and WVRV in St. Louis and more. His pioneering work in Social Media, online marketing, and multi-platform branding is well known in the broadcasting and online industries. Among his many accomplishments are launching one of the first websites for a radio station in 1992, producing the first direct mail video for a broadcast property, and an unsurpassed track record in launching new broadcast and online brands. Few in any industry can match Edwards’ unique understanding of online strategy and tactics, as well as his deep understanding of usability and best practices for dozens of online platforms, many of which he has worked with since their inception.

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Mark Edwards Vertical Hi ReZ

Mark Edwards

February 2, 2013

by Mark E.

Mark E.:

social media can be a huge asset to your company in times of a PR crisis. It can also be your own companies worst enemy, by making the wound even deeper. Here is an examination of how Applebee’s social media efforts made a bad situation much much worse.

Originally posted on R.L. Stollar //// Overturning Tables:

Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.

Applebee’s apparently never took note of this. You’ve most likely heard about their most recent encounter with virality. But in case you’ve been living under a rock, here’s a brief summary:

A waitress at a St. Louis Applebee’s lost her job for…

View original 1,752 more words

January 7, 2013

by Mark E.

Mark E.:

Brilliant look at the world of people who claim to know all about Social Media.

Originally posted on PandoDaily:

monkey socialSocial media can be a beautiful thing. It can bring people together in times of crisis. It can be a self-regulating “truth machine” during breaking news events, and as a delivery system for wit and humor, it’s without rival in the modern era.

But for every @acarvin and @robdelaney who prove the value of social networking every day, there are literally thousands of snake oil salesmen who threaten to ruin it for everybody. They are the “social media ninjas,” the “social media gurus” and the “social media evangelists.” Francisco Dao simply calls them “smankers.” And according to a study by FollowerWonk shared by Ad Age, there are 181,000 of them on Twitter which honestly sounds a low estimate.

But how do you tell the difference between a “ninja” and a “guru”? A “maven” and a “marketing expert”? For that, we’ve created a helpful guide so you can hire the social…

View original 203 more words

April 17, 2012

Please read an essay I wrote today (NOT SPAM OR TRYING TO SELL YOU SOMETHING)

by Mark E.

Please, please, please excuse this mass e mail, but I wanted to share some exciting news with my network and ask for a few minutes of your time today.

Today I will be the featured Inspirational Luminary on InspireMeToday.com, sharing my wisdom with the world. They’ve been reading my writing, something I’ve been able to do more of lately, and I’ve been asked by them to write a 500 word inspirational essay based on my life experience which will be online all day today.

Inspire Me Today features the ‘Brilliance’ of a new Luminary every day. You can start your day with the wisdom of Sir Richard Branson, Guy Laliberte, Seth Godin, Neale Donald Walsch, Marci Shimoff, or one of hundreds more, now including me. I’m so honored to be with such esteemed company and I would really, REALLY appreciate your visiting the site and reading my essay today. You may learn a thing or two about me along the way.

If my traffic and comments break records, InspireMeToday.com will share my content with millions of additional people too! I hope you’ll check it out, leave a comment and share it with your friends and social media contacts. The "brilliance" (their word, not mine) is up now and will be up until Midnight. Please try to read it if you get a few minutes

Thank you in advance for your support!

Mark Edwards :: Managing General Partner
Mark Edwards Worldwide
about.me/MarkEdwards :: MarkEdwardsWorldwide.com
edwardsmark :: 773.336.2753

March 6, 2012

by Mark E.

Originally posted on Mark's Cubs Worship Pulpit:

This is the full length commercial for the MLB 12 video game:

Complete with the voice of Bob Costas.  Could it be a sign of things to come?

It might be.

At least a Cub Fan can dream about what could be.

View original

January 31, 2012

Susan G. Komen For The Cure To Planned Parenthood: You’re Dead To Us

by Mark E.

I was stunned this evening to read that the Susan G. Komen For The Cure organization has decided to stop funding breast cancer screenings at Planned Parenthood clinics with the obscene money they get from their guilt based fund raising efforts.  Here’s the crux of the story, courtesy of the AP:

NEW YORK – The nation’s leading breast-cancer charity, Susan G. Komen for the Cure, is halting its partnerships with Planned Parenthood affiliates — creating a bitter rift, linked to the abortion debate, between two iconic organizations that have assisted millions of women.

The change will mean a cutoff of hundreds of thousands of dollars in grants, mainly for breast exams.

Planned Parenthood says the move results from Komen bowing to pressure from anti-abortion activists. Komen says the key reason is that Planned Parenthood is under investigation in Congress — a probe launched by a conservative Republican who was urged to act by anti-abortion groups.

We’re not talking about Komen funding abortions, we’re talking about them funding breast cancer screenings for women who can’t afford them.  In my opinion, this is an outrage and the Komen Foundation should be called out for this.

I’ve worked with the Komen Foundation for many years across the country, and I think their intentions are, as a whole, good.  However, they constantly spin the story of their mission by making breast cancer seem like the end of the world.  Yes, breast cancer is a terrible disease, but more women die of heart attacks every year than breast cancer, and the American Heart Association doesn’t get the kind of attention and funding that Komen does.

I remember going into a grocery store last October and being in a sea of pink as seemingly every packaged goods manufacturer slapped a pink ribbon on their product to support breast cancer awareness in general and Komen in particular.  The money that the Komen Foundation collected from sales of all those items, their ubiquitous races across America, and their hijacking the month of October to educate and, oh yeah, raise millions of dollars, money which will no longer go to help some of the neediest women get screened for breast cancer.

My mother has had a bout with breast cancer and beat it.  I know countless other women who have been affected by breast cancer, and have lost some friends to the cancers that develop AFTER breast cancer.  I hate breast cancer. But I hate the fact that the people who run the Komen Foundation caved in to pressure from groups who have issues with Planned Parenthood that have nothing to do with breast cancer.  So now, I’ll never support the Susan G. Komen For The Cure, their huge list of sponsors, or any of their events, and I encourage you to share this post, click on the links and see who is aiding and abetting the Komen people in this horrific action, and do the same as me.

Interestingly, a check of the Komen Media Center late on the night of January 31 doesn’t yield a news release about their cowardly action.  But Planned Parenthood has plenty to say about this slap in the face in their newsroom.

I’m tired of being held hostage every October by the Komen people, and I will say it out loud, I can’t stand the St. Louis Race For The Cure and the self righteous attitude that the local Komen people take in regards to that event.  This year’s race is June 23, and it will be my pleasure to be as far away from it as possible.

Again, this isn’t about breast cancer.  Breast cancer is bad, affects far too many women, and leads to other diseases that kill indiscriminately.  This is about freedom of choice, EVERY woman’s right to early breast cancer screening, and how political forces can make organizations bend over just to stay away from anything controversial.   The Komen Foundation is spineless and has overlooked their mission in favor of staying out of a very political issue.  They should be ashamed of themselves.  And those of us who disagree with their decision should show our displeasure by not patronizing Komen’s sponsors and  donating to the American Cancer Society, organizations like Gilda’s Club,  or Planned Parenthood.

January 27, 2012

Something For Radio People To Think About

by Mark E.

Mark E.:

For radio people (probably) only. Some thoughts from the man who started Ando Media as to why you’d want to give your streaming to Clear Channel. The man makes some very good points. If you’re a radio station thinking about joining I Heart Radio, you should read this first.

Originally posted on Angel Street Capital:

Is it extension of their brands? Is it increased advertising revenue?  A new distribution platform?  A number of broadcasters have agreed to have their internet streams added to Clear Channel’s iHeartRadio platform.  Even though I believe in added distribution channels, there simply is very little benefit for stations to join and distribute their programming via this platform.  Being added just means that you are one of more and more stations/channels on this increasingly fragmented platform.  While stations may get to keep their in-stream audio ad revenue I’m sure Clear Channel is keeping all pre-roll and display revenue.  Will this platform result in some added ad impressions and therefore revenue?  Yes but not enough to buy a cup of coffee.  Of the five featured stations today, all were owned by Clear Channel.

For Clear Channel this is a beautiful thing.  They get content for free to add to the offerings on…

View original 110 more words

January 13, 2012

The Most Important Two Minutes You’ll Spend This Week

by Mark E.

There’s a remarkable lady named Hilary Rosen. These days, she’s a political consultant and a regular contributor to CNN.  I met her once, many years ago, when she was President of RIAA, the Recording Industry Association Of America. We didn’t exactly see eye to eye on the issue of music piracy, and we had a short but substantive chat. I know she’d never remember.  And it doesn’t matter. She’s a great communicator and has done something pretty special.

Hilary

 

I was on Facebook late last night and saw a post from her.  It really hit home for a number of reasons. Because of my visual handicap, I was bullied throughout my schooling, even into college.  I have two kids with special needs, and every day I send them off to school, I pray that they’ll have a day without being bullied, ignored, or insulted in some way.  She asked people to post it on their Facebook walls, but I think it deserves wider distribution, so I’m posting it everywhere I can on the Internet.

Dear bullies, The boy you punched in the hall today. Committed suicide a few min ago. That girl you called a slut in class today. Shes a virgin. The boy you called lame. He has to work every night to support his family. That girl you pushed down the other day is already being abused at home. You think you know them. Guess what, you don’t! Re-post if you are against bullying. I bet 99% of you won’t , Re-post this if your that 1% with a heart

Please take a moment to share this with anyone you know who has been exposed to bullying, who has a child, or who needs to be reminded that there are some people in this world (and I’m not talking about myself) who care about our kids and their well being.  I think you’ll make your Friday the 13th a little better, and help do the same for your friends.

Related articles

December 26, 2011

The Best Email I’ve Seen In Months

by Mark E.
Stop_sopa-300x300

It’s no secret that I’m strongly opposed to the SOPA and PIPA bills currently winding their way through the House and Senate.  There’s no shortage of my thoughts on this awful piece of legislation on all of my outlets on the Interwebz, and here is a summary of what the bills would do.

I have a number of web domains, some openly registered and some registered for clients.  Most of them are hosted by GoDaddy, a company who has publicly shown support for the SOPA bill.  Earlier this week, their unfortunate support for the bill came to light and a formal boycott of the company began.

I began to pull all of my sites from GoDaddy today, and I just got the greatest e mail:

=====================================================
AN IMPORTANT NOTICE REGARDING YOUR TRANSFER
=====================================================

 

Dear Mark Edwards,

 

This is to confirm that the following domain names have been successfully transferred away from Go Daddy to NAME.COMLLC:

 

MARKEDWARDSWORLDWIDE.COM

 

If you require additional information, please contact Go Daddy.

 

Regards,

 

Domain Services
http://www.godaddy.com/default.aspx?prog_id=GoDaddy&isc=wwbb23

 

- – - – - – - – - – - – - – - – - – - – - – - – - – - – - – -
Copyright (C) 2011 Go Daddy All rights reserved.

Done.  See ya, wouldn’t wanna be ya.  That’s what you get for siging with Big Pharma and Hollywood and opposing an open Internet. 

My first domain is out of their hands, and therer are many more to come.  PC World says over 70,000 people have already dumped GoDaddy, and while it’s a small number for a huge company like that to lose, it’s only the beginning of the damage GoDaddy has inflicted upon itself.

It’s a huge pain to transfer a domain to a new host, but I think it’s worth the time and effort because GoDaddy is supporting a bill that could Normal 0 false false false EN-US X-NONE X-NONE fundamentally change the way the Internet works.  They claim to have backed off on their support, but they refuse to provide proof that they’ve told Congress that they aren’t supporting SOPA, and they even are on the record as being in support of the PIPA bill during Senate hearings.

I urge you to find out about the SOPA law and how it might affect you, and if you’re doing business with GoDaddy, to move your services to any of the companies who oppose this chilling legislation.

Sometimes you just have to do the right thing, even if it’s a little costly or inconvenient.  THIS is one of those times.

Related articles

December 15, 2011

Behind SOPA: What It Means for Business and Innovation | Business Insurance

by Mark E.

Via www.businessinsurance.org. You already know how I feel about this horrendous law. Besides, the infographic is prettier than anything I could write.

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