May 31, 2016

ICYMI, This Is Serious Business–How To

by Mark E.

ICYMI, This Is Serious Business–How To Stop Your Cell Phone From Killing You

January 1, 2016

Welcome to 2016! Here’s to health and h

by Mark E.

Welcome to 2016! Here’s to health and happiness for you and yours in the New Year. Oh, and to this as well.

October 19, 2015


by Mark E.

Mark's Cubs Worship Pulpit

I spent much of the morning reading and answering e mails and Facebook posts about the Chicago Cubs losing to the New York Mets last night and now being down two games to zero in the National League Championship Series. I politely answered all the comments, and posted a semi-somber article from the Chicago Tribune written after last night’s loss and added the comment that the Cubs may be down, but they’re not out.

Why did I say that? Because I believe.

Real Cubs fans believe. They believe in things that few others do. They believe with an intensity and passion that is unmatched in sports, unmatched in almost every form of human existance except maybe doomed political campaigns. They believe no matter what the rest of the world has to say. They sometimes don’t know why, but they still believe.

A Blast From The PastI started believing at a very young age…

View original post 1,011 more words

October 16, 2013

Mark Edwards Worldwide Officially Opens

by Mark E.


For Immediate Release

Mark Edwards
Mark Edwards Worldwide
Phone 773.336.2753
Fax 562.452.8465

Now Anyone Can Work With One Of America’s Leading Social Media And Online Innovators

Mark Edwards Launches Mark Edwards Worldwide To Advise And Create Extraordinary Online Presence For Clients

St. Louis, MO – October, 16 2013 – The world of Social Media and Online Presence continues to evolve, and one of the leading practitioners in that field is making his knowledge, innovation, and experience available to select publishers, brands, and entertainers. Longtime Online innovator Mark Edwards has reopened Mark Edwards Worldwide, his multi-disciplinary consultancy based in St. Louis, Missouri to assist partners refine their Social Media activities, grow their Online Presence across a myriad of platforms, and create highly effective Branded Content.

Edwards has long been known as the radio industry’s leading innovator in the Social Media space, launching one of the first websites for a radio station in 1992 and bringing Social Media and Online Presence into the branding of radio stations for nearly two decades with companies like Viacom, CBS, and Entercom. Most recently, he’s been working on the TeshMedia Group’s online activities supporting the nationally syndicated John Tesh Radio Show, Intelligence For Your Life, a new online and television version of the radio program, and updating the website and mobile applications for the needs of today’s mobile-based and online audiences. TeshMedia remains a client of Mark Edwards Worldwide.

Mark Edwards Worldwide has been a pioneer in the creation of Branded Content for entertainers, CPG companies, and a host of other clients, creating awareness and sales by integrating a selling message into online content on blogs, websites, and other platforms. As the lines between advertising and editorial content continue to blur, Mark Edwards Worldwide is prepared to show clients how to take advantage of the new world of sponsoring content. Maintaining a consistent online presence is one of the keys to an effective online strategy, and Mark Edwards Worldwide is working with numerous clients to make sure their messages are communicated in the best way for each platform they use since there is no such thing as “one size fits all” in the world of Social Media and Online Presence. Maintaining a targeted messaging plan on the right Social Media platform, Website, or Blog is a hallmark of the mission of Mark Edwards Worldwide.

With headquarters in St. Louis and plans to open offices in other cities in 2014, Mark Edwards Worldwide offers a complete suite of services to help publishers, brands, and others maintain an outstanding Online Presence. Mark Edwards Worldwide can be contacted at 773.33.MARKE (773.336.2753) or at

ABOUT MARK EDWARDS Mark Edwards’ career in content creation and broadcasting spans five decades, and almost every form of media. He reopened Mark Edwards Worldwide, the multi-disciplinary media consultancy he has operated since 2007, to work with selected clients on Social Media, Online Presence, and Content Creation projects. Among his national and local clients are his latest employer, the TeshMedia Group, nationally broadcast radio programs, award-winning musicians, bestselling authors, and medical professionals. Most recently Senior Vice President of Content Development for the TeshMedia Group and John Tesh Radio show, Edwards was responsible for all online and social network activity, including website, podcast and streaming audio creation, working on the company’s video and television projects, and leading the company’s push into the world of branded content and content marketing. His work touches almost every communications platform in the online and broadcast spaces. Edwards is a longtime award winning new media, online, and broadcast programmer, manager, and innovator. His quarter of century of programming top radio stations includes WLIT/Chicago, KOSI/Denver, KYKY, KEZK, and WVRV in St. Louis and more. His pioneering work in Social Media, online marketing, and multi-platform branding is well known in the broadcasting and online industries. Among his many accomplishments are launching one of the first websites for a radio station in 1992, producing the first direct mail video for a broadcast property, and an unsurpassed track record in launching new broadcast and online brands. Few in any industry can match Edwards’ unique understanding of online strategy and tactics, as well as his deep understanding of usability and best practices for dozens of online platforms, many of which he has worked with since their inception.

# # #

Mark Edwards Vertical Hi ReZ

Mark Edwards

February 2, 2013

by Mark E.

social media can be a huge asset to your company in times of a PR crisis. It can also be your own companies worst enemy, by making the wound even deeper. Here is an examination of how Applebee’s social media efforts made a bad situation much much worse.

R.L. Stollar //// Overturning Tables

Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.

Applebee’s apparently never took note of this. You’ve most likely heard about their most recent encounter with virality. But in case you’ve been living under a rock, here’s a brief summary:

A waitress at a St. Louis Applebee’s lost her job for…

View original post 1,752 more words

January 7, 2013

by Mark E.

Brilliant look at the world of people who claim to know all about Social Media.

April 17, 2012

Please read an essay I wrote today (NOT SPAM OR TRYING TO SELL YOU SOMETHING)

by Mark E.

Please, please, please excuse this mass e mail, but I wanted to share some exciting news with my network and ask for a few minutes of your time today.

Today I will be the featured Inspirational Luminary on, sharing my wisdom with the world. They’ve been reading my writing, something I’ve been able to do more of lately, and I’ve been asked by them to write a 500 word inspirational essay based on my life experience which will be online all day today.

Inspire Me Today features the ‘Brilliance’ of a new Luminary every day. You can start your day with the wisdom of Sir Richard Branson, Guy Laliberte, Seth Godin, Neale Donald Walsch, Marci Shimoff, or one of hundreds more, now including me. I’m so honored to be with such esteemed company and I would really, REALLY appreciate your visiting the site and reading my essay today. You may learn a thing or two about me along the way.

If my traffic and comments break records, will share my content with millions of additional people too! I hope you’ll check it out, leave a comment and share it with your friends and social media contacts. The "brilliance" (their word, not mine) is up now and will be up until Midnight. Please try to read it if you get a few minutes

Thank you in advance for your support!

Mark Edwards :: Managing General Partner
Mark Edwards Worldwide ::
edwardsmark :: 773.336.2753

March 6, 2012

by Mark E.

Mark's Cubs Worship Pulpit

This is the full length commercial for the MLB 12 video game:

Complete with the voice of Bob Costas.  Could it be a sign of things to come?

It might be.

At least a Cub Fan can dream about what could be.

View original post

January 31, 2012

Susan G. Komen For The Cure To Planned Parenthood: You’re Dead To Us

by Mark E.

I was stunned this evening to read that the Susan G. Komen For The Cure organization has decided to stop funding breast cancer screenings at Planned Parenthood clinics with the obscene money they get from their guilt based fund raising efforts.  Here’s the crux of the story, courtesy of the AP:

NEW YORK – The nation’s leading breast-cancer charity, Susan G. Komen for the Cure, is halting its partnerships with Planned Parenthood affiliates — creating a bitter rift, linked to the abortion debate, between two iconic organizations that have assisted millions of women.

The change will mean a cutoff of hundreds of thousands of dollars in grants, mainly for breast exams.

Planned Parenthood says the move results from Komen bowing to pressure from anti-abortion activists. Komen says the key reason is that Planned Parenthood is under investigation in Congress — a probe launched by a conservative Republican who was urged to act by anti-abortion groups.

We’re not talking about Komen funding abortions, we’re talking about them funding breast cancer screenings for women who can’t afford them.  In my opinion, this is an outrage and the Komen Foundation should be called out for this.

I’ve worked with the Komen Foundation for many years across the country, and I think their intentions are, as a whole, good.  However, they constantly spin the story of their mission by making breast cancer seem like the end of the world.  Yes, breast cancer is a terrible disease, but more women die of heart attacks every year than breast cancer, and the American Heart Association doesn’t get the kind of attention and funding that Komen does.

I remember going into a grocery store last October and being in a sea of pink as seemingly every packaged goods manufacturer slapped a pink ribbon on their product to support breast cancer awareness in general and Komen in particular.  The money that the Komen Foundation collected from sales of all those items, their ubiquitous races across America, and their hijacking the month of October to educate and, oh yeah, raise millions of dollars, money which will no longer go to help some of the neediest women get screened for breast cancer.

My mother has had a bout with breast cancer and beat it.  I know countless other women who have been affected by breast cancer, and have lost some friends to the cancers that develop AFTER breast cancer.  I hate breast cancer. But I hate the fact that the people who run the Komen Foundation caved in to pressure from groups who have issues with Planned Parenthood that have nothing to do with breast cancer.  So now, I’ll never support the Susan G. Komen For The Cure, their huge list of sponsors, or any of their events, and I encourage you to share this post, click on the links and see who is aiding and abetting the Komen people in this horrific action, and do the same as me.

Interestingly, a check of the Komen Media Center late on the night of January 31 doesn’t yield a news release about their cowardly action.  But Planned Parenthood has plenty to say about this slap in the face in their newsroom.

I’m tired of being held hostage every October by the Komen people, and I will say it out loud, I can’t stand the St. Louis Race For The Cure and the self righteous attitude that the local Komen people take in regards to that event.  This year’s race is June 23, and it will be my pleasure to be as far away from it as possible.

Again, this isn’t about breast cancer.  Breast cancer is bad, affects far too many women, and leads to other diseases that kill indiscriminately.  This is about freedom of choice, EVERY woman’s right to early breast cancer screening, and how political forces can make organizations bend over just to stay away from anything controversial.   The Komen Foundation is spineless and has overlooked their mission in favor of staying out of a very political issue.  They should be ashamed of themselves.  And those of us who disagree with their decision should show our displeasure by not patronizing Komen’s sponsors and  donating to the American Cancer Society, organizations like Gilda’s Club,  or Planned Parenthood.

January 27, 2012

Something For Radio People To Think About

by Mark E.

For radio people (probably) only. Some thoughts from the man who started Ando Media as to why you’d want to give your streaming to Clear Channel. The man makes some very good points. If you’re a radio station thinking about joining I Heart Radio, you should read this first.

Angel Street Capital

Is it extension of their brands? Is it increased advertising revenue?  A new distribution platform?  A number of broadcasters have agreed to have their internet streams added to Clear Channel’s iHeartRadio platform.  Even though I believe in added distribution channels, there simply is very little benefit for stations to join and distribute their programming via this platform.  Being added just means that you are one of more and more stations/channels on this increasingly fragmented platform.  While stations may get to keep their in-stream audio ad revenue I’m sure Clear Channel is keeping all pre-roll and display revenue.  Will this platform result in some added ad impressions and therefore revenue?  Yes but not enough to buy a cup of coffee.  Of the five featured stations today, all were owned by Clear Channel.

For Clear Channel this is a beautiful thing.  They get content for free to add to the offerings on…

View original post 110 more words