For radio people (probably) only. Some thoughts from the man who started Ando Media as to why you’d want to give your streaming to Clear Channel. The man makes some very good points. If you’re a radio station thinking about joining I Heart Radio, you should read this first.
- Clear Channel Radio changes name (mysanantonio.com)
- Clear Channel offering iHeartRadio developer program (zdnet.com)
Is it extension of their brands? Is it increased advertising revenue? A new distribution platform? A number of broadcasters have agreed to have their internet streams added to Clear Channel’s iHeartRadio platform. Even though I believe in added distribution channels, there simply is very little benefit for stations to join and distribute their programming via this platform. Being added just means that you are one of more and more stations/channels on this increasingly fragmented platform. While stations may get to keep their in-stream audio ad revenue I’m sure Clear Channel is keeping all pre-roll and display revenue. Will this platform result in some added ad impressions and therefore revenue? Yes but not enough to buy a cup of coffee. Of the five featured stations today, all were owned by Clear Channel.
For Clear Channel this is a beautiful thing. They get content for free to add to the offerings on…
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