Via www.businessinsurance.org. You already know how I feel about this horrendous law. Besides, the infographic is prettier than anything I could write.

There’s no doubt about it, social media has drastically changed the way we, as humans, interact with each other. The question is, though, is it changing the way, or destroying the way? This infographic, curiously made by the folks at Assisted Living Today, suggests that social networking is shortening our attention spans and rewiring our brains and brings some science along to back it up. It’s worth questioning though, if we’re living in a world where things are making us have a shorter attention span, is that a bad thing? I mean, maybe having a short attention span was only bad before it started becoming a necessity. The world is changing, guys. Maybe we’re just changing with it.

TL;DR It’s an infographic about why you just read the TL;DR instead of the paragraph above.

(Assisted Living Today via Social Times)

Relevant to your interests

• Is social media encouraging burglary?
• Social media can be educational
• Social media can help you find jobs

What? Huh? I wasn’t paying attention.

I’ve lived a somewhat nomadic existence in my adult life, moving from Richmond to Miami to New Orleans to New York to Raleigh to St. Petersburg.  Six years ago my wife and I reluctantly moved to St. Louis but very quickly found it to be a great place to live, work, and raise small people.

St. Louis has its problems like anywhere else, but there’s a lot to like: good schools, nice parks, great public institutions, competitive sports teams, strong corporate base, the world’s largest mustache (Gateway Arch), and plenty of places that make delicious beer.

The world’s largest mustache – St. Louis’ Gateway Arch

In the last two weeks, however, two stories have taken pot shots at my adopted hometown.

First there was a farcical piece in The Onion that the Labor Department reported 4 million new U.S. jobs in October, “though government officials hastened to add that the new positions are all located in the St. Louis…” I love The Onion but it essentially delivers the underlying message that people outside of “The Lou” think it’s not so hot.

Then there was something a bit uglier.  Yahoo! Health reported St. Louis to be among the 10 saddest cities in America based on suicide and unemployment rates, the percentage of households that use antidepressants, and other factors.

Oye gevault!

I’ve got to believe St. Louis Mayor Francis Slay, the St. Louis Convention & Visitors Commission, the Regional Chamber & Growth Association (RCGA), or St. Louis County Executive Charlie Dooley can’t like pieces like these.

The trouble being that nearly every political or civic entity in the region working to fix metro-St. Louis’ reputation is doing it on their own, in a silo, with little coordination with other partners. There have been some quiet efforts to galvanize private sector forces, but nothing has materialized primarily due to the political infighting that seemingly lies beneath the surface.

Why do you think that despite being a relatively safe place to live, St. Louis crime statistics are listed by the FBI as being four times higher than the national average and the city is routinely noted as one of America’s most dangerous? It’s because as the city and surrounding county battle for turf, they refuse to do what most other major metro areas do in combining regional crime statistics which leads to better rankings.

Thank you Mssrs. Slay and Dooley.

So with all of this in mind, as my holiday gift to St. Louis, I’m going to outline a strategy for altering St. Louis’ reputation on the national landscape.

St. Louis Doesn’t Suck

Let’s begin with the foundation — one that’s a bit edgy and disrupts the same conservative Midwestern sensibilities that caused the city to foolishly pass on hosting Red Bull’s popular Flugtag event a few years back.

You see, despite a recent St. Louis Post-Dispatch report citing that the city attracted more young people than it lost for the first time in eons, the city has a long way to go in drawing the younger workforce that leading edge employers crave. And as my partner Brian Cross wrote on his blog, natives are still looking elsewhere for post-graduate jobs.

After all, a recent Stanford or Univ. of Miami graduate doesn’t really care if St. Louis is “Perfectly Centered. Remarkably Connected.” They want to live and work somewhere that has a thriving downtown with a great night life and is perceived to be progressive.

Which brings us to the St. Louis Doesn’t Suck campaign, focusing on delivering four key messages that support any thriving metro area:

• St. Louis has affordable housing: According to the Cost of Living Index Calculator, greater St. Louis has the lowest cost of living among the nation’s 20 largest metropolitan areas for 2010.

• St. Louis has a collection of outstanding education resources:The cities of Clayton and Ladue have two of the finest and well-funded public school systems in the U.S., there is a nice collection of high ranking private and parochial schools, and a several leading colleges including Washington University — regularly ranked in the top 10 nationally.
  Danforth Plant Science Center

• St. Louis has a strong employment base: Did you know there are more plant scientists in the St. Louis region than any other concentrated area in the world? We do a great job telling each other that here — just not the outside world. But thanks to the likes of Monsanto, the Donald Danforth Plant Science Center, and a host of mid-size and smaller plant science related entities in the region — and the fact that the city is located within 500 miles of 90 percent of the U.S. corn crop — St. Louis is arguably the center of plant science research and innovation worldwide.  Add that to the fact the region is also home to 21 of the Fortune 1000 companies with leading employers like Anheuser-Busch/InBev, Peabody Energy, Emerson Electric, Enterprise Rent-A-Car, Boeing, Mastercard, Nestle-Purina, and Build-A-Bear — and the case is easy that there are good jobs to be had.

• St. Louis has rich cultural resources: Let’s start with the World Series champion St. Louis Cardinals and the team’s fine downtown ballpark. Then there’s one of the top ranked zoos in the U.S. that also happens to be free of charge to enter, a symphony that is highly respected worldwide, one of the largest urban parks in the U.S., a very healthy and diverse collection of restaurants, tremendous live music venues, acclaimed art and history museums as well as a City Museum that is beyond explanation, and the list goes on.

Sot sucking at all thus far. But now comes the hard part. How do we best deliver these messages? It takes a comprehensive approach that not only touches the manner in which people seek and find information today, but then compels them to take action.  

St. Louis Doesn’t Suck harnesses the most meaningful marketing communications channels and surrounds working adults ages 22 to 55, delivering a consistent message that St. Louis has the housing, education, employment and cultural resources that encompass a great place to live, work, visit, and play.

The tools the program leverages include:

• Digital centerpiece: While the Regional Chamber has tried, there’s no digital centerpiece or website that represents the region in a way that makes you want to stay on the site for more than 30 seconds. It’s an ADHD world people, and to keep an audience — especially today’s 21 – 35-year-old young professional — you need engaging and fresh content that is comprised of the people and entities that enrich the region telling the story in first person.  No one really wants to read, “Situated at the confluence of the Mississippi, Missouri, and Illinois rivers, we have a tradition of leadership in transportation, distribution, and logistics.”

• Video speaks volumes: A strong message in 60 seconds can potentially say far more than 1,500 words of text. Let’s see CEOs George Paz of Express-Scripts, Hugh Grant of Monsanto, Energizer’s Ward Klein talking about their vision. How about young employees from Arch Coal, HOK, or Brian Cave showing people their favorite haunts around town?  Remember the “I’m a Mormon” campaign from the Church of Jesus Christ Latter-Day Saints? Very strong stuff.

• Social media: Yes, have a Facebook page. Sure, a Twitter account is nice. More important, however, you’ve got to understand how to use these tools other than to simply have an account or page, like the Regional Chamber’s Facebook page that has 140-some fans. How about livestreaming a free concert from the Pageant music venue on Facebook; or get a group of CEOs from mid-size companies engaging in a Google Hangout with some top college students talking about what they are looking for from the local workforce; or take suggestions from city residents via Twitter (and actually use one of them) on how to improve a public park.  Just spend some time looking at how Minneapolis Mayor R.T. Rybak engages constituents on Twitter. It’s not your standard press feeder.

• PR: Once you’re doing some of these things and there’s an actual a story of change to tell, take some leaders of influence on the road in tandem and visit some national media. And by “leaders of influence,” I don’t necessarily mean the Mayor and head of the Regional Chamber. It’s about the sum of the city’s parts — a coalition of leading CEOs, the heads of the five local angel investors group,  a handful of leading entrepreneurs.  Or, how about pitching a recurring HuffingtonPost column from the mayor or a collection of local CEOs. Why not ask InBev CEO Carlos Brito or one of his top lieutenants to write a column on beer.

• Mobile: There are more cellular phones in the U.S. than there are people, and at the very least any centralized website for a coordinated effort should be mobile enabled. But think bigger: an app that serves as a virtual tour guide, has push notifications for events, and includes searchable capabilities for activities meeting specific criteria.

• Paid media: Look at a small, controlled program of paid media — traditional and digital. How about a Letter to America ad in the Wall St. Journal about the needs of American business co-signed by a group of local CEOs, but more important use Google Adwords and Facebook cost-per-click to drive to engaging video content telling first person stories about the region.

• SEO: I saved this for last because online search is the magic bullet. It’s what everything drives towards. And if you don’t have an SEO component as part of an integrated marketing plan, you lose. Think of it this way: you own a business in Miami and you’re tired of all of the fair weather sports fans there so you tell your director of facilities it’s time to find a new headquarters town. What does that director do? He puts together a due diligence committee and they all start doing research — online — using search engines and terms like “best cities to work” and “best cities to live” and looking at tax incentives and quality of life, etc. In short, all the other stuff you’re doing in the marketing channels are filling the SEO funnel that needs to be filled, stacked, stuffed and overflowing with good news.

St. Louis isn’t perfect — the local  style of pizza is horrendous, our NFL football team should not be playing in a dome, the airport is an embarrassment, and the traffic lights aren’t timed.  More important, we still struggle to create, attract, and retain more skilled workers.  It’s an old-time, Mississippi River-based manufacturing economy that’s yet to fully reinvent itself that last year lost 14 percent of its professional services companies (law firms, architects, ad agencies).

Without question, St. Louis does not suck. But with the exception of one very smart tourism campaign developed by the CVB, we typically do a terrible job of externally articulating what those offerings are.

Perhaps by stepping out of our comfort zone, moving beyond silly turf battles, and developing a comprehensive approach to marketing the area, St. Louis can better promote a region that has much to offer.

Happy holidays.

Great read by Aaron Perlut on Forbes.com. I agree with him on most points, and know that sometimes the region’s worst enemy is itself. He lays out a great marketing program for the region, and I agree that its something that should be done. But will it ever happen? Probably not because of the powers that be around here. But we can dream, and for now keep our little secret about how, believe it or not, St. Louis (County) doesn’t suck.

In between our news on fast food, bacon and the latest shows on the Food Network, we can’t leave you without an occasional food history lesson. November 26th is National Cake Day, a holiday that reminds how wonderful dessert can be, and how truly colorful a history our favorite cakes have.

Instead of boring you with an essay on the origins of carrot cake, we’ve visualized a walk through the decades and pointed out everything you need to know about the cakes we love to consume in this infographic:

Publisher // elie@foodbeast.com // Twitter: @eliepoo

A hearty THANK YOU to Elie and the gang at Foodbeast.com for the reminder that today is indeed National Cake Day! I’ll celebrate with my favorite cake of all, Chicago’s very own Eli’s Cheesecake, thankyouverymuch.

By JENNIFER VALENTINO-DEVRIES, JULIA ANGWIN and STEVE STECKLOW

Documents obtained by The Wall Street Journal open a rare window into a new global market for the off-the-shelf surveillance technology that has arisen in the decade since the terrorist attacks of Sept. 11, 2001.

The Surveillance Catalog

 

The techniques described in the trove of 200-plus marketing documents, spanning 36 companies, include hacking tools that enable governments to break into people’s computers and cellphones, and “massive intercept” gear that can gather all Internet communications in a country. The papers were obtained from attendees of a secretive surveillance conference held near Washington, D.C., last month.

Intelligence agencies in the U.S. and abroad have long conducted their own surveillance. But in recent years, a retail market for surveillance tools has sprung up from “nearly zero” in 2001 to about $5 billion a year, said Jerry Lucas, president of TeleStrategies Inc., the show’s operator.

Critics say the market represents a new sort of arms trade supplying Western governments and repressive nations alike. “The Arab Spring countries all had more sophisticated surveillance capabilities than I would have guessed,” said Andrew McLaughlin, who recently left his post as deputy chief technology officer in the White House, referring to the Middle Eastern and African nations racked by violent crackdowns on dissent.

How the ‘Off the Shelf’ Surveillance Industry Has Grown

The Journal this year uncovered an Internet surveillance center installed by a French firm in Libya and reported that software made by Britain’s Gamma International UK Ltd., had been used in Egypt to intercept dissidents’ Skype conversations. In October, a U.S. company that makes Internet-filtering gear acknowledged to the Journal that its devices were being used in Syria.

Companies making and selling this gear say it is intended to catch criminals and is available only to governments and law enforcement. They say they obey export laws and aren’t responsible for how the tools are used.

Trade-show organizer Mr. Lucas added that his event isn’t political. “We don’t really get into asking, ‘Is this in the public interest?’” he said.

TeleStrategies holds ISS World conferences world-wide. The one near Washington, D.C., caters mainly to U.S., Canadian, Caribbean and Latin American authorities. The annual conference in Dubai has long served as a chance for Middle Eastern nations to meet companies hawking surveillance gear.

 

Many technologies at the Washington-area show related to “massive intercept” monitoring, which can capture vast amounts of data. Telesoft Technologies Ltd. of the U.K. touted its device in its documents as offering “targeted or mass capture of 10s of thousands of simultaneous conversations from fixed or cellular networks.” Telesoft declined to comment.

California-based Net Optics Inc., whose tools make monitoring gear more efficient, presented at the show and offers a case study on its website that describes helping a “major mobile operator in China” conduct “real-time monitoring” of cellphone Internet content. The goal was to help “analyze criminal activity” as well as “detect and filter undesirable content,” the case study says.

Net Optics’ CEO, Bob Shaw, said his company follows “to the letter of the law” U.S. export regulations. “We make sure we’re not shipping to any countries that are forbidden or on the embargo list,” he said in an interview.

Among the most controversial technologies on display at the conference were essentially computer-hacking tools to enable government agents to break into people’s computers and cellphones, log their keystrokes and access their data. Although hacking techniques are generally illegal in the U.S., law enforcement can use them with an appropriate warrant, said Orin Kerr, a professor at George Washington University Law School and former computer-crime attorney at the Justice Department.

The documents show that at least three companies—Vupen Security SA of France, HackingTeam SRL of Italy and Gamma’s FinFisher—marketed their skill at the kinds of techniques often used in “malware,” the software used by criminals trying to steal people’s financial or personal details. The goal is to overcome the fact that most surveillance techniques are “useless against encryption and can’t reach information that never leaves the device,” Marco Valleri, offensive-security manager at HackingTeam, said in an interview. “We can defeat that.”

Representatives of HackingTeam said they tailor their products to the laws of the country where they are being sold. The firm’s products include an auditing system that aims to prevent misuse by officials. “An officer cannot use our product to spy on his wife, for example,” Mr. Valleri said.

Mr. Valleri said HackingTeam asks government customers to sign a license in which they agree not to provide the technology to unauthorized countries.

Vupen, which gave a presentation at the conference on “exploiting computer and mobile vulnerabilities for electronic surveillance,” said its tools take advantage of security holes in computers or cellphones that manufacturers aren’t yet aware of. Vupen’s marketing documents describe its researchers as “dedicated” to finding “unpatched vulnerabilities” in software created by Microsoft Corp., Apple Inc. and others. On its website, the company offered attendees a “free Vupen exploit sample” that relied on an already-patched security hole.

Vupen says it restricts its sales to Australia, New Zealand, members and partners of the North Atlantic Treaty Organization and the Association of Southeast Asian Nations. The company says it won’t sell to countries subject to international embargoes, and that its research must be used for national-security purposes only and in accordance with ethical practices and applicable laws.

The documents for FinFisher, a Gamma product, say it works by “sending fake software updates for popular software.” In one example, FinFisher says intelligence agents deployed its products “within the main Internet service provider of their country” and infected people’s computers by “covertly injecting” FinFisher code on websites that people then visited.

The company also claims to have allowed an intelligence agency to trick users into downloading its software onto BlackBerry mobile phones “to monitor all communications, including [texts], email and BlackBerry Messenger.” Its marketing documents say its programs enable spying using devices and software from Apple, Microsoft, and Google Inc., among others. FinFisher documents at the conference were offered in English, Arabic and other languages.

A Google spokesman declined to comment on FinFisher specifically, adding that Google doesn’t “tolerate abuse of our services.”

An Apple spokeswoman said the company works “to find and fix any issues that could compromise [users'] systems.” Apple on Monday introduced a security update to iTunes that could stop an attack similar to the type FinFisher claims to use, namely offering bogus software updates that install spyware.

Microsoft and Research In Motion Ltd., which makes BlackBerry devices, declined to comment.

The documents discovered in Egypt earlier this year indicated that Gamma’s Egyptian reseller was offering FinFisher systems there for about $560,000. Gamma’s lawyer told the Journal in April that it never sold the products to Egypt’s government.

Gamma didn’t respond to requests for comment for this article. Like most companies interviewed, Gamma declined to disclose its buyers, citing confidentiality agreements.

Privacy advocates say manufacturers should be more transparent about their activities. Eric King of the U.K. nonprofit Privacy International said “the complex network of supply chains and subsidiaries involved in this trade allows one after the other to continually pass the buck and abdicate responsibility.” Mr. King routinely attends surveillance-industry events to gather information on the trade.

At the Washington and Dubai trade conferences this year, which are generally closed to the public, Journal reporters were prevented by organizers from attending sessions or entering the exhibition halls. February’s Dubai conference took place at a time of widespread unrest elsewhere in the region. Nearly 900 people showed up, down slightly because of the regional turmoil, according to an organizer.

Presentations in Dubai included how to intercept wireless Internet traffic, monitor social networks and track cellphone users. “All of the companies involved in lawful intercept are trying to sell to the Middle East,” said Simone Benvenuti, of RCS SpA, an Italian company that sells monitoring centers and other “interception solutions,” mostly to governments. He declined to identify any clients in the region.

In interviews in Dubai, executives at several companies said they were aware their products could be abused by authoritarian regimes but they can’t control their use after a sale. “This is the dilemma,” said Klaus Mochalski, co-founder of ipoque, a German company specializing in deep-packet inspection, a powerful technology that analyzes Internet traffic. “It’s like a knife. You can always cut vegetables but you can also kill your neighbor.” He referred to it as “a constant moral, ethical dilemma we have.”

—Paul Sonne contributed to this article.

Write to Jennifer Valentino DeVries at jennifer.valentino-devries@wsj.com, Julia Angwin at julia.angwin@wsj.com and Steve Stecklow at steve.stecklow@wsj.com

This, in a word, is some scary stuff. Not only can the government use these things, companies and even individuals like you and me can. For the details on the items, check out http://projects.wsj.com/surveillance-catalog/?mod=djemalertNEWS#/