Reblogged from Angel Street Capital:
Is it extension of their brands? Is it increased advertising revenue? A new distribution platform? A number of broadcasters have agreed to have their internet streams added to Clear Channel’s iHeartRadio platform. Even though I believe in added distribution channels, there simply is very little benefit for stations to join and distribute their programming via this platform. Being added just means that you are one of more and more stations/channels on this increasingly fragmented platform. While …
For radio people (probably) only. Some thoughts from the man who started Ando Media as to why you’d want to give your streaming to Clear Channel. The man makes some very good points. If you’re a radio station thinking about joining I Heart Radio, you should read this first.
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